By Sophie Azouaou - © 2007 SophiSticate Interiors
San Francisco Sentinel , Monday March 19, 2007
The huge media production, IMG Fashion produced FashionWeekLive, a tour stopping for one night only in selected cities such as Chicago, Dallas, Houston and San Francisco.
IMG is the global producer of fashion week events, including the marquee Mercedes Benz Fashion Week in New York’s Bryant Park as well as events in Los Angeles, London, Berlin, Sydney, Singapore to name a few.
IMG launched the event in Dallas on March 6th, then taking it then to Houston on March 8th, Chicago on March 13th and finally San Francisco on March 15th.
Straight form the runways of Mercedes Benz Fashion Week in New York, top designers
revealed their just-debuted 2007 Fall collections in each city.
For one night, San Francisco was a Mecca for fashion.
The event was presented by Sephora and sponsored by Swarovski. Merceds Benz, Lycra, DHL, and Moet & Chandon champagne.
Attendees were high-end consumers, comprised of representatives from the fashion industry and San Francisco’s finest.
It gave them an opportunity to view the designers’ collections before they are available in stores and magazine layouts.
Excitement, energy, attitude, sassiness and glamour combined made it an extraordinary event.
The evening started with a pre-event champagne reception, sponsored by Moet & Chandon in the grand lobby of Fort Mason Festival Pavillon where people mingled.
Soon after, guests were led into the show venue to enjoy the one hour long fashion show and experience the thrill of fashion.
World famous supermodels Naomi Campbell and Gemma Ward opened the show in Marc Jacobs’ latest fashion designs.
Followed on their steps Jessica Stam in green chiffon dress from Peter Som
and Alex Wek in sequined purple Nanette Lepore’s dress and jacket.
For one hour, models donned the latest collections from Oscar de la Renta, Peter Som, Marc Jacobs, Badgley Mischka, Nicole Miller, Michael Kors, Donna Karan, Ellen Tracy, John Narvatos, Charles Nolan, Rag & Bone and Calvin Klein to list a few.
Under a thunder of applause, Super models Naomi Campbell and Tyson Beckford walked the runway one last time to introduce Designer Peter Som to the crowd.
Immediately after, guests were able to join the supermodels and celebrities for a fashion VIP after-party.
At a glance for the upcoming season:
- Dusty Brown, Midnight Blue,Black, Silver Grey and White are the color of choice
- Mauve, Purple and Orange are the accent colors
- Highly tailored silhouettes and intricate designs are prominent
- Seams are exposed
- Clothes are piled in mixed patterns
- Shine, sequins, ruffles are making a big come back
- Natural fabrics are emerging
- Flimsy dresses, “light as air” clothes are in
- 2007 is all about being sexy, sophisticated, glamorous and chic!
All in all fashion week in San Francisco showcased the most beautiful clothes, the most beautiful models, in the most beautiful city. Guests were given a true fashion experience, something rarely seen in San Francisco
Special Thanks for making this happen:
Mayor Gavin Newsom, Mayor of San Francisco
Claudia Ross of Cross Marketing, Market Coordinator
Jennifer Turner, Market Coordinator
For more info go to: www.fashionweeklive.com
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