By Sophie Azouaou - © 2007 SophiSticate Interiors
San Francisco Sentinel , Monday March 19, 2007
On march 13 th, Cross Marketing, a well respected Marketing, PR and
Design Company in the Bay Area and owned by Claudia Ross, managed a fabulous Pre-Fashion week event at the Swarovski showroom in the Stonestown mall, San Francisco.
Claudia Ross and stylist to the stars Christina Ehrlich hosted the event.
“ I am thrilled to bring fashion and style tips to women in San Francisco and Houston with Swarovski. Accessories are the perfect way to finish off a look, and a little sparkle goes a long way this season. I know celebrities need to get dressed and feel good every day, but every woman deserves that” Says Ehlrich.
Swarovski is a market leader in Crystalline jewelry, collectibles and home accessories all over the world.
The crowd, made of San Francisco’s finest was eager for the event to start.
With the help of two beautiful models, Christina gave guests a sneak preview of the 2007 Spring and Fall collection.
Comprised of timeless classic designs and current trends it was obvious to all that the new collection was a winner.
Guests were more than happy “to open their wallets” for a good cause and the display shelves started to gradually look bare….
10% of the proceeds went to the Edgewood Center for children and families.
A shelter that serves more than 5,000 children and families in crisis each year and is of the largest children’s agencies in Northern California.
Edgewood helps some of our community’s most vulnerable children to heal, learn and thrive and offers hope and support to children and families in San Francisco and San Mateo counties.
Celebrities who wear Swarovski Crytsal jewelry include Jennifer Lopez, Beyonce, Sharon Stone, Penelope Cruz, Madonna, Teri Hatcher, Kristin Davis, Jennifer Love Hewitt, Fergie and Catherine McPhee.
With Swarovski gift bags in their hands, all guests left happy, and looking forward to what was to come tomorrow at the Big Fashion Week event, at Fort Mason, San Francisco..
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