Sophisticate Interiors Interior Design

SF 2007 Winter Home Furnishings Show

San Francisco Mart Building

SF Mart Furniture Showroom

Omnia Furniture Showroom

Free cocktail and wine bar

The 2007 San Francisco Winter Home Furnishings Show
By Sophie Azouaou - © 2007 SophiSticate Interiors
San Francisco Sentinel , Monday February 26, 2007

Home furnishings shows are known in the home fashion industry as the most important events of the year and are held twice a year in San Francisco and major cities throughout the United States. In the trade we call them: Winter and Summer Markets. Just recently from February 17-20, the 2007 SF Winter Home Furnishing Show took place. The main event was held at the San Francisco Mart in cooperation with the SF International Gift Fair at the Moscone Center.

The San Francisco Mart, Northern California ‘s premier wholesale design center is a historic building in the heart of San Francisco’s Civic Center area. It serves as a home furnishings and home accents center and is open to “ the trade only”.

Over the course of four days, thousands of design professionals, architects, furniture and gift retailers visited the SF Mart. Their goal was to shop, to keep up to date with the latest trends and attend great educational seminars. They found more choices and more innovative lines as new permanent showrooms opened just in time for the event.

  • Nationally recognized home decor and Christmas decoration leader Pacific Rim opened a 6,500 Square foot showroom.
  • Transitional Design was also a newcomer and exhibited many of its modern and practical furniture lines such as AICO, Barrows, Butler Specialty to name a few.
  • Decima Island Design displayed its beautiful Indonesian and Asian furniture.
    Existing showrooms brought in new lines such as:
  • Kessler who recently completed a remodel of their showroom and who added lines such as beautiful florals by Dalmarko Designs, Global Accents and tropical floral from Padma ‘s Plantation.
  • Direct Designs Homes added five new lines to its repertoire: DIA, Howard Elliott, Oggeti, Robert Abbey lighting and Surya.

Ten temporary bed linens, home accents exhibitors showed their beautiful and colorful design collection as well: Art Talks, Back to the Picture, Bradley Brand Furniture to list a few.

At a glance, the new 2007 Collection is promising, interesting and fun and more and more companies are green and eco friendly oriented.

  • Rattan, bamboo, grass weave are emerging and raw wood is making a big come back.
  • Colors are bold such as red, orange, yellow, purple and pink.
  • For fabric texture is the word: brocade, satin, silk and velvet chenille fabrics were prominent in furniture as well as in bed linens.
  • Tropical and practical is the trend now. Glamour is out.

With over seventy five showrooms that carried more than one thousand lines, three outstanding seminars by leading experts and nationally recognized speakers such as Barbara Wold, Laurel Tielis, a one panel discussion on topic: “Reaching the Gay Consumers” moderated by Ken Burd (director of advertising sales at with panelists Robert Miller (principal of Miller design) John D’Alessandro (executive director of the International and Gay & Lesbian Association), Kevin Goebel (product and management for’s local scene), and cocktail parties every evening, it is no wonder the 2007 SF Winter Market was such a HUGE success!

Note: the SF Mart is located at 1355 market Street and is open to design professionals and retail buyers year- round.
It is also open to the public twice a year for the sample sale.
For more info you can call: 415.552.2311 or visit the SF Mart website:



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